How the World’s Largest Restaurant Is Using Google to Get It Right Source Bloomberg title ‘Largest’ restaurant in the world is using Google to get it right in search
The world’s largest restaurant is using its Google search engine to deliver its menu items in an effort to keep prices as low as possible, as it tries to compete with big name chains such as McDonalds, KFC, and Starbucks.
The chain is also looking to cut down on the costs of food and beverages while boosting profits.
“Our goal is to deliver the freshest food and products in the shortest amount of time, and our goal is also to make sure our menu stays relevant,” says Tim Hortons co-founder and CEO Tim Hortens, who is in charge of a $5 billion, 1,000-person company.
“If you want to eat at one of our restaurants, it’s because you have to go to one of the many restaurants around the world.”
The company’s motto is “Everything in moderation.”
The goal is that it makes sure the menu items are relevant to the time in the day and the location of its restaurants.
“We are using a lot of data to make it really easy to find what we want,” says Jason Smith, the company’s director of food research.
“We also use a lot more advanced algorithms to optimize our product to make our food better and more accessible.”
“I’m excited to see what the world’s leading restaurants will bring to the table,” says John Bierut, an associate professor at the University of California at San Diego.
“They’re all doing the right thing, and it will change how we do business.”
The goal is for the company to become a leader in this new world of online ordering.
“I’m very excited to have them join our team,” Bierot says.
“This is an industry that is changing very rapidly.”
The move comes after the fast-food industry, which has struggled to find new revenue streams, was forced to make deals with major chains.
But this is one area where the world of fast food is poised to be a much bigger player.
“It’s a great time to be in the fast food world, because I think you’re going to see that there’s going to be more restaurants like this coming out of that,” says Bierott.
“What is the best thing for you?” asked an online customer at the top of the search results page.
That’s what “Largests Restaurant” answers.
The company said in a statement to the Associated Press, “Our focus is on delivering the freshening, tastier, most delicious and most delicious meals to our customers.
We are confident our food will be a hit in the long run.”
While the company is taking the lead in the search game, it will have to compete in the kitchen to make the restaurant look more appealing.
Bierootts food team uses Google and other services such as the web to help create the menu.
“That’s where we really try to innovate,” he says.